News flash: When it comes to college, one size does not fit all. A "great" college isn't great unless it's a place where you can be yourself and thrive--but you'd never know that from the random way many people develop their college lists.
So, seriously, don't let stuff like this get in the way:
Where your parents went to school
Where your bf/gf/ or bff is going
Anything US News has to say on the subject
How pretty the campus looks in the brochure
That it's located in a place that's fun to visit
It's a party school
It has a totally awesome football team
You've always wanted to go there
You've never heard of it
Your uncle, next door neighbor, and the Fedex guy have never heard of it
Going to college is a student's first step into adulthood, and informs much of what comes after. Make sure the college experience is a great one by dumping your preconceived notions, exploring all the options, and finding the best fit.
What do you think students should think about in creating their college lists?